New Rolex Day-Date 40

Rolex Day-Date 40 reference 228398TRU is an extraordinary, highly coveted masterpiece that represents the absolute pinnacle of Rolex's elite, in-house gem-setting craftsmanship. Meticulously cast in a robust 40mm solid 18kt yellow gold Oyster case, this flagship timepiece replaces the traditional fluted bezel with a captivating, factory-set ring of flawlessly matched, baguette-cut rubies. This vibrant red frame dramatically complements its spectacular diamond pavé dial, which sparkles intensely alongside custom-shaped ruby Roman numeral hour markers. The face prominently retains the signature calendar layouts, a full-spelled day window centered at 12 o'clock and a date indicator magnified by a Cyclops sapphire lens at 3 o'clock. Powering this luxury artwork is the legendary Calibre 3255 perpetual mechanical movement and a robust 70-hour power reserve.